Beauty Standards

One day, I had a dream. I dreamt that I looked at myself in the mirror, and I had these big beautiful bambi eyes. But as I kept looking at the mirror, my eyes grew bigger and bigger and bigger, until it was bulging out of my face. I woke up the next morning, and I’ve never felt more relieved to see my tiny Asian monolid eyes.

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This brand is purely created from my daily life; it represents me, and what I look like everyday. The things I am constantly insecure about; my oddly placed moles, that I have often considered getting rid of (by laser tzz), and my eyes, that I consider to not be up to beauty standards of shape and size. I would often look into eyelid surgery, or some Korean plastic surgery that could make my eyes look boom. My double chin, that is not flattering in pictures. My four to six dimples, the number changes depending on my mood.

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Now with this brand, I have made this my identity. I want to learn to embrace it, and learn how to say to myself that I am beautiful. And it’s just beauty, cause f*ck standards.

Beauty standards have become the base of the inko logo, and motto; Quirky and Organic. It has pushed me through and through to create a community where I feel safe and welcomed no matter my physical attributes, and that is all of you!

Beauty Standards Logo Typography by Aurenia